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Academy Launches Free Colour Predictor App
By Staff

;Academy Launches Free Colour Predictor App;
(April 8, 2014 – Beverly Hills, California) Work in the film biz? Or want to? Or make indie films? Or shoot corporate video? Have an iPad? Since all images, not matter what they are being captured on, must go through a lens, and since light has a direct effect on colour — or color as our friends south of the border misspell it — the issue of getting the colour right has been a problem since movies more or less stopped being black and white. But even black and white movies have colour issues. Thanks to the Academy of Motion Picture Arts and Sciences (AMPAS) the job of getting colour right just got a whole lot easier and best of all, it`s free.

It`s called the Academy Color Predictor and it is the first app created for the general public by the Academy`s renowned Sci-Tech Council, more specifically the council’s Solid State Lighting Project Committee.

Available now on iTunes, the free app is designed to work on the iPad iOS 7. It will be one of the highlights of this ;Academy Color Predictor App;week`s 2014 NAB Show in Las Vegas. Basically, and wonderfully, the app helps filmmakers predict the interaction of the key ingredients in cinematography: the lights, camera, filters and the photographed objects themselves. Users can change key source light, image sensor and filter parameters to instantly visualize color rendering differences and compare different combinations of elements.

“This app emerged from our conversations with cinematographers, production designers, costume designers and set decorators who were struggling to predict color reproduction when switching from traditional incandescent light sources to solid state lighting,” said Andy Maltz, Managing Director of the Academy’s Science and Technology Council. “After a successful beta test, we’re now offering this app free, for general consumption, so that all types of content creators, researchers and students can benefit from our research.”

“We’re delighted to once again make available the Academy’s research to the film community and the general public,” said Academy CEO Dawn Hudson. “This app helps address a specific production need for filmmakers and underlines our commitment to driving technological advances that benefit both the motion picture industry and aspiring filmmakers everywhere.”

Click here to find the free app on the Apple iTunes store.