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TJFF Launches New Web Portal
By Staff

Top 10 Canadian Films of the Decade
(January 20, 2010 - Toronto, Ontario) – Well in advance of its April 2010 opening, the Toronto Jewish Film Festival has launched what it hopes will become a portal to the Worldwide Jewish Experience On Film. This year's festival, the 18th annual edition, will run from April 17th to the 25th offering a selection of feature films, documentaries and shorts from around the world on themes of Jewish culture and identity. But the website is available now.


Online you'll find detailed information about the organization's year-long programming events, a highlights calendar, trailers, a blog that includes intimate interviews with filmmakers and a photo gallery. There’s also a section dedicated to Film Matters, the Festival’s popular and highly praised educational component. There's also a backgrounder on the history of the annual Festival, profiling its founders and builders. For the philanthropic-minded, there’s a dedicated forum for TJFF’s special sponsors and donors, offering a section of options for Festival donations.

"We wanted to provide a more accessible reach for the New-Media-savvy public, the media, and our supporters," said Executive Festival Director Helen Zukerman. "As well, TJFF has amassed enough tradition and buzz to make the past, present and future initiatives on the website a must-click."

Using the website, people attending the Festival's 10 day run will be able to set up their viewing schedules by selecting the film, date, and venue. Full film information will be provided and clips from a number of the films will be available for viewing. The popular Blog will include action-packed news and interviews from the filmmakers involved in the festival.

We gave the site a quick test and were quickly able to find information about the film Hey Hey It's Ester Blueburger, which is playing as part of the TJFF's "Chai Tea + A Movie" program on January 31st. The synopsis from the website reads, "Thirteen-year-old Esther Blueburger feels like an alien. The girls at her posh private school think she is a nerd, and even her mother pressures her to try and act 'normal.' Esther chooses to break free at her bat mitzvah, where she escapes her own party and befriends Sunni (played by Whale Rider’s Keisha Castle-Hughes), the effortlessly cool girl from the local public school." The 107-minute Australian production includes Danielle Catanzariti, Toni Collette and Essie Davis.

Although this is clearly a forward-looking step for the Festival, the website's Archives section allows visitors to experience past TJFF festivals. There's also an enhanced social media space, inviting festival attendees to follow TJFF on Facebook and Twitter for now, and with the promise of more social sites in the future.





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