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Syndicado Grows South
By Staff


<Film cans>

(July 14, 2012 - Toronto, Ontario) In publishing it used to be called the vanity press. That is, you paid to have something you had written printed in book form. Lots of people did it. These days, thanks to the invention of the epub, more and more people are publishing online. The most recent example of how this could pay off big time is the author E. L. James. She wrote the now over the top Fifty Shades of Grey trilogy, which first saw the light of day as as an e-book. The same thing is starting to happen in film distribution and a Canadian company is leading the way.



Fast-growing Syndicado, based in Toronto, has announced an expansion of their distribution partnership with Lifesize Entertainment of Parsipanny, New Jersey. This new move adds a number of critically-acclaimed and award-winning features to Syndicado’s catalog including a large selection of narrative films, as well as a significant number of international documentary features.

"Based on the overwhelming response we’ve had from our major digital retailers on the first tranche of films we acquired from Lifesize Entertainment," said Greg Rubidge, President of Syndicado, "we sought to extend our <Bomber Boys, poster>partnership for both new titles and distribution opportunities, including Television sales for Canada. With this exclusive partnership, Syndicado now includes major film festival award winners and Oscar’s Best Foreign Film category entries."

With over 300 hours of entertainment and such titles as Monster Camp, (US), Geburtig (Austria), Wall (Israel/France) Oasis (Korea), and Wild Camp (France), this new deal for Syndicado will now provide an extensive library of narrative and documentary features to its tier one distribution partners.

“With some quick wins at the outset of our partnership and Syndicado’s ongoing unique strategic approach to digital distribution," said Bruce Frigeri, President of Lifesize Entertainment, "we were indeed keen to extend our partnership with more titles, and look at new distribution opportunities. My filmmaker clients now have access to all major digital outlets in North America including a strong local presence in Canada to support our broadcast sales efforts."

A large part of Syndicado's business appeals to the small, indie Canadian filmmaker or small company without the clout or deep pockets to push their film into every possible niche where a nickel might be made. For a fee, much like ebook aggregators, Syndicado puts its weight and expertise behind this sort of production, wrapping it in a much larger envelope. An example, one of many available from the Syndicado website, is Bomber Boys, a Canadian produced, four-part documentary series that follows a new generation of young men – all of whom are descendants of WWII veterans – as they undergo training to become a Lancaster aircrew.

Syndicado focuses on feature films, documentaries and TV programming for launch on digital platforms such as the Internet, TV VOD, and mobile. The company partners with traditional distributors, producers and sale agents and manages all aspects of digital distribution, strategy and marketing.




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