(September 25, 2015 – Toronto, ON) The CBC and global media company Fullscreen have announced a new comprehensive multi-year digital media partnership, the CBC|Fullscreen Creator Network, to empower the next generation of storytellers in Canada.
The partnership will extend CBC’s audience reach, national footprint and sales opportunities with Fullscreen’s extensive expertise in developing and supporting digital content creators to build a best-in-class Creator Network in the Canadian marketplace. Canadian creators who are part of the network will be provided the tools and support they need to amplify their content and reach new audiences across the country through CBC, YouTube, and other distribution platforms.
At launch, more than 2000 Canadian-based content creators in all genres currently working with Fullscreen will become part of the CBC|Fullscreen Creator Network, with more to join throughout the coming months. Globally, the Fullscreen network features more than 70,000 creators with 600 million subscribers.
“This new partnership will allow CBC to deepen its leading digital relationship with audiences by supporting this emerging group of Canadian YouTube stars,” said Heather Conway, executive vice-president, CBC English Services. “We’re excited to bring this new opportunity to brands that are looking to authentically connect with Canadians at scale. Fullscreen is the ideal partner for CBC to help enable our digital strategy and continue to deliver on our mandate for all Canadians.”
“With CBC|Fullscreen, we’re building a new model in the Canadian marketplace that puts the next generation of talent at the core of linear and digital entertainment in collaboration with one of the most respected broadcasters in the world. This is a major win for creators and brands,” said Fullscreen President Ezra Cooperstein.
The partnership will also create premium, scalable sponsorship opportunities for advertisers to build their brands through unique and authentic content integrations and custom solutions. The CBC|Fullscreen Creator Network will assist both advertisers and creators reach their mutual objectives through strategically-aligned production of original branded video content across multiple programming genres, brand amplification in social networks and more.
The CBC|Fullscreen creator network is already working with Scion Canada, TD Kids Book Club and Wolf Blass to amplify their existing sponsorships with CBC/Radio Canada. 20th Century Fox has also partnered with the CBC|Fullscreen for the release of The Martian on October 2nd.
CBC will provide multiple media platforms for content distribution, production and marketing support, and will support creator growth through community engagement and talent development. CBC will directly manage all sales within Canada.
Fullscreen will create and manage a joint co-branded talent management system and creator platform for Canadian digital content creators, and will remain responsible for international advertising sales.