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US Agency Helps Rebrand Canada


(July 1, 2017 – Toronto, ON) Despite all the hoopla and the buildup to Canada Day 2017, which seems to have started as the new year began, Canada still has a problem in the United States. Rick Mercer built his career in part by heading south of the border and taping a series of interactions titled Talking to Americans, which showed just how little most US citizens know about The Great White North.

Ever wonder what might happen if a New York-based advertising agency won the assignment to boost Canada’s profile? So did Robert Laplante, founder of Media-Corp. With July 1st fast approaching he decided to mark the celebration by creating a video about Americans ‘not getting’ Canada. He enlisted the help of 2 top funny men, CBC’s Pat Kelly and Peter Oldring as a tribute to the Canadian milestone and to show appreciation for Canada’s unique culture.

Yes it’s a spoof, but Media-Corp is real. Full disclosure, Media-Corp does not represent Northernstars.ca. Northernstars is represented by Fuel Digital in Montreal. That said, we found this fun and decided to share it with our readers on this special day.

Happy Canada Day 2017 from everyone at Northernstars.ca