Cineplex Partners with The Black Academy
(February 2, 2021 – Toronto, ON) Cineplex has partnered with The Black Academy in celebration of Black History Month. Throughout the month of February, a curated collection of over 100 films will be on offer to movie-lovers across Canada through the Cineplex Store. This collection of important films was curated to elevate Black history, artists and filmmakers and includes such titles as Harriet, Selma, 42, If Beale Street Could Talk and Race.
To foster opportunities for young and emerging Black talent in Canada’s entertainment industry, Cineplex will donate $1 from every transaction on the Cineplex Store in February to The Black Academy. Select titles will also be appearing on the big screen at Cineplex theatres this month in markets where it is permitted to operate, with $1 from every ticket going to The Black Academy as well.
“We are proud to support The Black Academy and to partner with them in the promotion and elevation of these important films during Black History Month,” said Sarah Van Lange, Executive Director of Communications, Community and Social Media, Cineplex. “Our team has long admired the work of Shamier Anderson and Stephan James and see a lot of opportunity to partner down the road to support their mission of breaking down barriers of discrimination and combating systemic racism in Canada through the arts.”
“We are grateful to Cineplex and movie fans across the country for this contribution to The Black Academy,” said Martha Hagos, Director of Operations, The Black Academy. “Partnerships such this one enable us to fund programming that elevates, educates, and celebrates Black talent in Canada.”
Created in consultation with The Black Academy, Cineplex’s Black History Month collection is a curated list of over 100 feature films some of which recognize significant historical contributions to Black history and the Civil Rights Movement. The entire collection elevates Black stories, artists, and filmmakers, allowing movie-lovers the opportunity to discover, learn, and celebrate these essential films.
Click here to learn more about The Black Academy.